Founded by a husband-and-wife doctor team with 23 years in clinical practice specializing in lifestyle wellness and spinal biomechanics, our journey began with a passion for holistic living and a commitment to creating products that embody the essence of clean living for health warrior parents like ourselves. As parents to three beautiful children, we understand the delicate balance between nurturing a family and maintaining a healthy, toxin-free lifestyle.

At the core of our mission is the belief that every mom deserves the best for herself and her children. Drawing from our expertise in chiropractic wellness care and our personal experience as parents, we have embarked on a mission to provide clean products that cater to the unique needs of health-conscious parents.

Our flagship product, the Pure Comfort™ Premium Nursing Pillow, is a testament to our dedication to comfort, convenience, and well-being during the breastfeeding journey. As chiropractors, we understand the importance of spinal health and its impact on overall well-being. Our lumbar support design goes beyond the conventional, offering moms the support they need to maintain proper posture during breastfeeding. Made with an organic cotton cover, it exemplifies our commitment to purity, ensuring a nurturing environment for little ones and peace of mind for moms.